Digital and CRM Marketer

Location: Birmingham Office Function: Marketing
Date posted: 30-07-21 Closing date: 30-08-2021

The Marketing department are looking for an experienced and knowledgeable
Digital and CRM Marketer to join their team based at the Management Offices,
in Star City, Birmingham. This is a full-time position meaning a 40 hour working
week in line with business needs.
Key competencies and duties include:
• Work closely with the Senior Digital Marketing Manager to deliver central CRM
campaigns aimed at retail customers.
• Build relationships with creative agency and print suppliers to deliver excellent CRM
campaigns that follow best practice.
• Work closely with the customer insight analyst and business intelligence team to ensure campaigns are analysed pre and post-delivery.
• Work with Regional Marketing Managers to deliver local casino CRM campaigns.
• Assist Senior CRM Manager with creation and maintenance of the central CRM campaign plan.
• Will require occasional preparation of data for CRM campaigns, with the help of the Marketing Analysts.
• Working closely with Senior Digital Marketing Manager to ensure all copywriting is optimised and suitable for the relevant channels, and a consistent tone of voice is evident.
• Ensure that all work is achieved within agreed timelines.
• Be an expert in the knowledge of the workings and dataflow that builds the databases.
Skills and Experience Required:
• Professional experience gained in delivering Multi-Channel Marketing or CRM campaigns
• Excellent communication skills (verbal/written/graphic).
• CIM qualifications or relevant degree desirable, but not a requirement
• Numerate with high level of attention to detail
• Strong Excel user, proficient in PowerPoint & Microsoft Word
• Natural self-starter and highly motivated, with the ability to work on own initiative and manage own workload with limited supervision, whilst being an active team player
• Experience working in a fast paced environment with multiple stakeholders
• Demonstrate credibility and confidence when challenged
• Highly organised.

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